Jason and Travis Kelce gave fans a sneak peek at their upcoming cereal campaign on their podcast, New Heights. The brothers revealed they traveled to California to film a new commercial for General Mills.

'I loved every f***ing bite. Dude that s*** is like crack,' the Kansas City Chiefs star said

“We were in LA working on something special,” Jason said, mentioning that leaked photos prompted the early reveal. The images showed the Kelce brothers in white T-shirts labeled “cereal training camp,” black shorts, and striped socks.

Jason, the retired Philadelphia Eagles player, was also seen in a foam pit being tackled by kids, while the pair posed with the Lucky Charms mascot. Travis added, “Expect some really fun stuff. We grew up watching General Mills cereal commercials, so this is full circle for us.”

The brothers both rocked white shirts adorned with the words 'cereal training camp'

Jason shared his enthusiasm, “I haven’t eaten that much cereal in a long time,” with Travis chiming in, “I loved every bite. It’s like crack. I get why I used to go through a whole box.”

The episode also touched on Travis’s recent visit to the White House following the Chiefs’ Super Bowl win. He humorously recalled feeling “the tasers aimed at him” when he stepped up to the podium, despite warnings from Secret Service agents.

Jason and Travis Kelce gave fans a behind-the-scenes look at their upcoming cereal campaign

President Joe Biden joked about Travis’s unpredictable speeches before inviting him to the mic. Travis quipped, “My fellow Americans, it’s nice to see you all again,” referencing his previous mic-grabbing antics.