“I think to some extent, what Messi has done for soccer fans in the US is similar to what Taylor Swift and Travis Kelce have done for the recent surge of women attending NFL games,” said Jason Wagenheim, CEO of Footballco company.

“I think to some extent, what Messi has done for soccer fans in the US is similar to what Taylor Swift and Travis Kelce have done for the recent surge of women attending NFL games,” said Jason Wagenheim, CEO of Footballco company.

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Recently, NFL player Travis Kelce’s public relationship with the famous pop singer Taylor Swift has sparked a wave of teenage girls flocking to watch NFL games. According to Footballco’s research, NFL viewership has increased by 53%. Specifically, the audience in the 18-24 age group has increased by 24%.

Messi đọ sức ảnh hưởng cùng cặp trai tài gái sắc Travis Kelce và Taylor Swift- Ảnh 2.

“Meanwhile, since Messi arrived in the US, he has had a tremendous impact on soccer here, reaching new heights. Messi’s presence has attracted a large number of celebrities and fans to fill stadiums across the country, especially wherever Inter Miami plays,” Jason Wagenheim expressed.

“This year, the US will be the center of attention in the soccer world with the hosting of Copa America 2024. Following that, we have the FIFA Club World Cup 2025 and the World Cup 2026. Messi will be the focal point of these events. Messi’s impact on American soccer will also be compared to what Travis Kelce and Taylor Swift have done for the NFL in particular and American sports in general. In a survey conducted by Footballco, Messi’s appeal has shown that up to 90% of American fans are satisfied with Copa America 2024 being hosted in the US,” Jason Wagenheim shared.

Messi đọ sức ảnh hưởng cùng cặp trai tài gái sắc Travis Kelce và Taylor Swift- Ảnh 3.

The Copa America 2024 tournament will serve as a preview to gauge the hosting capabilities of the United States for the 2026 World Cup, alongside co-hosts Mexico and Canada. Therefore, it is generating significant excitement among American soccer fans.

In addition, the allure of Messi continues to grow, with the football legend helping Inter Miami Club advance tremendously in all aspects. For instance, his Instagram account has seen a rapid increase with over 16 million followers. Furthermore, Messi’s jersey sales revenue is consistently skyrocketing and often in a state of high demand. Messi’s presence has also helped the Florida-based team attract numerous new sponsors, such as Royal Caribbean featured on the team’s jerseys…