Thousands of Taylor Swift fans in the UK have fallen victim to multiple ticket scams for the “Queen of Pop’s” Eras Tours concert tour in the Land of the Mists later this year.

This week, the UK’s Lloyds Bank issued a warning that since July last year, at least 3,000 individuals have been scammed into buying fake tickets, leading to losses of over £1 million (approximately $1.24 million USD). On average, each victim has lost £332 (approximately $413 USD), with some cases seeing losses exceeding £1,000 (approximately $1,243 USD). Scammers often prey on the emotions of Swifties (Taylor Swift fans) by advertising discounted tickets or at sold-out shows at inflated prices.

And it’s not just in the UK, many fans of the “Queen of Pop” around the world are also left devastated by the schemes of scammers, even those considered “unbeatable.”

Recently, prominent journalist and television presenter Deb Knight shared her story to warn Taylor Swift fans: “A fairly close friend contacted me and asked if I still wanted tickets to see Taylor Swift. It was my daughter’s eighth birthday, and getting these tickets would be the best gift ever. She helped me get in touch with her friend, who supposedly had tickets – or so I thought.”

Deb Knight received a call from a friend saying that her cousin was selling tickets, unaware that her friend’s Facebook account had been hacked. Deb Knight agreed to pay half the cost as a deposit and the rest upon receiving the “unbelievably real-looking” tickets. Despite contacting her bank immediately, she was unable to do anything. She lost over $1,200 for a non-existent Taylor Swift ticket.

Jackie is another victim of the scam. Her Facebook was hacked six months ago. The perpetrators used Jackie’s profile to sell fake tickets under her name: “My son, husband, and I received angry messages from people saying that their mothers and wives were scammers, and they would report to the police. It’s a terrible feeling, but the truth is, my name has been exploited by these scammers.”

Victims are often targeted through fake advertisements or posts on social media, with 90% of reported cases indicating ticket purchases through Facebook. Fraud prevention experts advise consumers to exercise caution, only purchasing tickets from reputable and authorized platforms, using debit or credit cards to enhance fraud protection. In the UK alone, it is estimated that the number of ticket scam cases related to music concert sales has increased by 158% since last summer, including tours by renowned artists such as Beyoncé, Coldplay, and Harry Styles.