BTS ‘Monochrome’ Pop-Up Shops to Showcase Exclusive Portraits, On-Site Events, and Interactive ‘Memory Clouds’

BTS

BTS fans, get ready! A series of BTS ‘Monochrome’ pop-up shops are set to launch in several cities across Asia and Los Angeles later this month. The renowned K-pop supergroup’s label, Big Hit Music, revealed that the debut of ‘Monochrome’ will take place in Seoul, South Korea, the group’s hometown, starting from April 26 to May 12.

The event, themed around ‘memory clouds,’ will feature unique displays of ‘clouds’ containing cherished memories shared between BTS and their devoted ARMY, creatively presented inside bottles, as reported by JoongAng Daily. Complementing this immersive experience is a delivery-themed website, where fans can unlock more details about the pop-up by completing challenges and decoding passcodes related to significant words and dates associated with the group.

Spanning cities including Tokyo, Jakarta, Bangkok, Los Angeles, and Manila, the pop-up shops will offer fans the chance to view never-before-seen portraits of BTS alongside engaging on-site events. Teasing the excitement, a 30-second teaser video follows a packaging and shipping narrative, featuring a conveyor belt filled with glass jars containing ethereal clouds. The video crescendos with flashes of the group’s members and the unveiling of the ‘Monochrome’ brand, culminating in a visually striking package floating in a pristine void, adorned with the enigmatic MNCR logo.

Chủ tịch Hiệp hội Ca sĩ Hàn Quốc phản đối việc BTS tạm dừng hoạt động, lo sợ tương lai của K-Pop | VTV.VN

Despite the absence of all seven members — V, Jimin, Jungkook, Suga, RM, Jin, and J-Hope — currently fulfilling their mandatory military service in South Korea, the anticipation for the pop-up remains high, with the full group expected to reunite next year.

Stay tuned for the ‘Monochrome’ preview video and pop-up dates, as BTS continues to captivate audiences worldwide with their innovative ventures and artistic vision.

Check out the Monochrome preview video and the pop-up dates below.